Like the message and the way it’s done. Nothing hi-tech. Just a man in a street using his voice and reason the let people hear his thoughts.
This video registration (done by friends of the speaker) was being tweeted in the early morning by @rvhooijdonk and I was “sold”. I wasn’t the only one. Lot’s of people retweeted that video in the dutch twittersphere. And so his voice reaches not only the people at the mall that day but an additional 150.000. The power of video + good message + internet = OK!

• speaker on video: Cvietch (see more)
• link to the video on Youtube: Jonathan Zittrain: The Web as random acts of kindness
• montage posted on 26th of September 2009 by: Back Burner News