Vlogvertising? What the F*ck!

Jan McLaughlin of The Faux Press is mashing up vloggers. In exchange for commercial use of vloggers’ footage, videobloggers get a minimum of :05 text / logo ad in the mashup. In the meta, she thinks of the project as a video magazine and vlogvertising. The 30-inch screen in Williamsburg, Brooklyn, NYC will eventually draw in sufficient funds to make it sustainable for publisher and film makers alike.

This experiment is like a narrowcast where local advertisers have a channel that is mixed with the content made by vloggers worldwide. Mashed up by Jan. She also uses a number of my video’s.

This Saturday 5/12/07 6-9 pm Wburg.tv is officially launching the already-launched N. 7th & Bedford plasma screen in Williamsburg, Brooklyn, New York City.
We’ve got a special edition of Wburg.tv (Vol. 1, No. 3.0) specifically to promote the launch party that will play for two days, then advance to Vol. 1, No. 3.1 – same thing, but without the launch party text. Featured are Howe, Erik Visser, Blandlands, Missbhavens, Noble, Squigglebooth, Howell, Toole & Rule (so far).
BBQ – Parade (Grand St. @ Bedford –> Laila) – Live acoustic music – Coctails – Screening

Laila Lounge
113 N. 7th
Brooklyn, NY 11211
862.221.5280
http://www.lailalounge.com/
Geek Note: With Free wi-fi!

Vol 1, No. 2.0: Featured are David Howell, Weagel-as-Human-Dog, Red Elvises, The Faux Press, Gomez Glick, Raymond Kristiansen, Stephan van der Palen, Andrew Shapiro, Duncan Speakman, Surfburg.tv, Dave Toole, Erik Visser, Wreck & Salvage

Most difficult is to explain ‘vlogvertising’ and what vlogvertising means to potential advertisers. The ‘vloggie’ nature of the endeavor enables low production costs essential to affordably bring vlogvertising to small business owners.

The following sentence may be the explanation.

I look forward to the day we post the vlog commercial made by the eleven-year-old from down the street with her cell phone. That’s vlogvertising at its best. – Jan McLaughlin

The first question Jan asks a business owner interested in creating a vlogvertising campaign is, “Who are your best customers?” Best customers are the best people to participate; their proven relationship with the business – their affection for the business – is authentic, and you can neither buy nor fake that. What then are the essential elements of a successful vlogvertising campaign?

This great article by Jan sums up the discussion and vlogversation about this phenomena.

Vol 1, No.1.0: Featured are Philip Clark, Francisco Daum, Faux Press, Brian Gonzalez, Phil Hamilton, Human-Dog, Adam Jochum, Raymond Kristiansen, Clark ov Saturn, Andrew Shapiro, Duncan Speakman, Surfburgtv.com, Wreck & Salvage, Michael Verdi, Sara Weagel.

You can find all the generated media at wburgconcierge.com/vlog
Who still dares to say that I’m not commercial?

Posted on Friday, May 11th, 2007 at 8:04 am and is filed under (v)logging. You can follow responses through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Comments already, tell me what you think!

1. Jan / The Faux Press (on May 11th, 2007 at 3:49 pm)

   :)

   Jan

2. Jan / The Faux Press (on May 11th, 2007 at 1:12 pm)

   The link to the slug video is missing the ‘l’ at the end of ‘.html’ Hehehe. Doh.

3. not on tv » user generated video » Blog Archive » Vlogvertising? What the F*ck! (on May 11th, 2007 at 1:01 am)

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